Work out what to charge for your handmade products on Etsy and Shopify — one simple step at a time.
A quick heads-up: these numbers are estimates to point you in the right direction — a starting point, not exact figures or tax advice. Full details at the bottom.
List the materials you can actually measure for one item — your main material, and anything you use a known amount of. Don't try to count drops of glue or inches of tape; the small, hard-to-measure stuff goes in the estimate below.
Tell it what you paid and how much one item uses, and it works out the cost for you. Example: $8.99 for a 12×18 sheet, a 1×1 piece ≈ $0.04.
Packaging is the box or mailer, tissue, label, and any little extras you tuck in. For shipping, only enter what you pay out of pocket — if your customer pays shipping at checkout, just leave it at $0.
Decide what your time is worth per hour, then add up how long one item takes from start to finish — designing, making, finishing, and packing it up. Paying yourself is the step most people skip, and it's exactly why so many end up working for free. Not sure what to charge? Check the cheat sheet below.
Once you're busy enough to make a bunch at a time, the setup and machine time get shared across them, so each one costs a little less. Leave this at 1 while you make to order. If you turn it on, enter the times above for the whole batch.
Two kinds of cost here. The per-use wear and electricity each time a machine runs goes into this item's price. Your monthly bills — subscriptions, apps, your Shopify plan — don't get piled onto every item (that would wreck your prices when sales are low). Enter them below, and the "Covering your monthly bills" box on the right shows how many sales pay for them.
Your hourly pay already covered your time. Profit is the extra — it's what lets your business grow, get through slow months, and replace tools when they wear out. A good starting point is adding 50% on top of your costs.
Etsy and Shopify take a cut of every sale, and so does the card processor. The planner adds these in for you automatically. Below, set how much to save for taxes, and — if you'd like — a little for advertising or the occasional return.
These are already filled in with the current 2026 rates — you don't need to change anything. If Etsy or Shopify update their pricing later, just come back and edit the numbers here.
Optional. These are extras you charge on top of the item price — like adding a name, a custom design, or rushing an order. Put what you'd charge for each and leave the rest at $0. The "Add-ons" box on the right shows what you keep after fees.
Your subscriptions and fixed bills aren't added to each item's price — at low sales that would make your prices balloon. Instead, the profit from your sales adds up to cover them. Here's how that math works out.
| Cutting machine (Cricut) | $0.50–1.50 |
| Sewing / embroidery | $0.50–1.50 |
| 3D printer | $0.50–2 |
| Sublimation / heat press | $1–3 |
| Resin / UV printer | $1–3 |
| Laser cutter / engraver | $2–5 |
| CNC router | $3–8 |
| Kiln (per firing hour) | $2–6 |
| Listing fee (per sale) | $0.20 |
| Fee per sale (incl. shipping) | 6.5% |
| Card processing | 3% + $0.25 |
| Ad fee — under $10k/yr | 15% * |
| Ad fee — over $10k/yr | 12% * |
| Usual total per sale | ~9.5% + $0.45 |
* Ad fee only applies when an Etsy ad made the sale. You can opt out under $10k/year.
| Monthly plan (Basic) | $39 |
| Card processing (online) | 2.9% + $0.30 |
| In-person card | 2.6% + $0.10 |
| Extra per-sale cut | $0 * |
* As long as you use Shopify Payments. Shopify has no per-sale cut like Etsy — its "fee" is the monthly plan spread over your sales, so it gets cheaper the more you sell.
| Pay yourself at least | $15–35/hr |
| Profit on top of cost | 50–100% |
| Save for taxes | 25–30% |
| Advertising budget | 5–15% |
| Returns / breakage | 2–5% |
Taxes vary by where you live and how much you earn — a tax pro can give you your real number.
Etsy already has shoppers searching, so it's great for getting found — but takes about 10%+ of every sale. Shopify sends you no shoppers (you bring them), but keeps fees flat and the customer is yours.
A common combo: use Etsy to get discovered, and Shopify for repeat buyers and higher-priced items. Price each product for the store it actually lives in.
Everything that goes into one item. List the materials you can measure, and for the tiny things you can't — glue, tape, a dab of paint, sandpaper — use the small-supplies estimate instead of trying to count them. Buying in sheets, rolls, or packs? The material cost helper turns what you paid into a per-item cost. The full checklist below will jog your memory.
The box, mailer, tissue, and label are real costs on every order. For shipping, only count what you pay — if the buyer pays it at checkout, leave it at zero.
Pick an honest hourly rate and count every minute one item takes. Your time is not free. If you don't pay yourself, you're really just funding a hobby.
Charge a little for every minute your tools run, to cover wear and power — that part goes into the item. Then total up your monthly bills (software, apps, subscriptions, your Shopify plan). Those don't get added to each product; instead the "Covering your monthly bills" box shows how many sales it takes to pay for them. That keeps your prices sane while your sales are still small.
Everything so far adds up to what it truly costs you to make one. Never sell below this. At this number you've earned only your hourly pay and made zero profit.
Mark it up so the business itself earns something — not just you. 50% is a common starting point. This is your cushion for slow months, new tools, and the risk of running a business.
Etsy and Shopify take their cut from the final price, so to actually keep what you planned, the price has to be a bit higher. The planner works out exactly how much higher and shows the suggested price for each store — you don't do any math.
Profit is taxable, so save about 25–30% of it for tax time. You can also set aside a little for ads and the occasional return — both are already built into the suggested price. Sales tax is different: the buyer pays it and you pass it on, so it isn't your cost.
Does the bar say your price looks healthy — not that it loses money? Pop the going rate into the comparable-price box: if your honest price comes out way higher on a cheap item, that's a sign to focus on higher-value pieces — not to sell below cost. Round to a clean number and raise prices as you grow. Your costs are real, and your price has to carry all of them.
This Product Pricing Planner is a free tool to help you think through your costs. It gives estimates only and is not financial, tax, accounting, legal, or business advice. It can't see your full situation, and the numbers it shows are starting points — not a promise of profit, income, or any particular result.
The Etsy, Shopify, and payment-processing rates built in are based on publicly available information believed to be accurate in 2026, but fees change often and may be different for your account. Always confirm the current rates and use your own real numbers before you set a price.
You're responsible for your own pricing and business decisions. For advice about your specific situation — especially taxes — please talk to a qualified accountant or tax professional. By using this tool you agree that its creator and anyone who shares it are not responsible for any loss or decision made based on it.